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A non profit organization
funded by:

In the early ‘90s, the Canada Council for the Arts and the Ontario Arts Council made a joint call for proposals to create an arts administration service to assist the independent theatre community. A number of committed individuals answered that call and STAF was incorporated as a non-profit organization in 1992.

Our mission is to provide you, the artist, with tangible support services so that you are free to concentrate on what you care about most — your art.

We are a dedicated team of arts administrators who share a passion for the independent theatre community. Over the past 17 years we have come to thoroughly understand the many obstacles that artists face in bringing their work to audiences. There is a long list of administrative tasks to consider including funding, marketing, publicity, box office, and bookkeeping, all of which can compromise the valuable time and energy it takes to create and rehearse a show! That’s where we come in.

STAF TEAM


 

Kate McConnell, Executive Director

Erika Reuter
Erika Rueter, Publicist comes to STAF as a graduate from Queen's University where she completed her Bachelor of Music with Honours. Described as “one of the best publicists in the city” by a respected theatre critic, Erika has worked and volunteered at numerous arts organizations, building a strong background in arts administration and public relations. As a musician and performer, Erika relates directly to the client’s needs and has a working knowledge of the Canadian arts and entertainment scene.
Jennifer Halliday, Bookkeeper

BOARD OF DIRECTORS

This past year, STAF was pleased to welcome three new members to the Board of Directors, including Sara Meurling, one of the members of the steering committee that saw the launch of STAF. Their collective expertise rounds out this group of seven dedicated theatre professionals who provide regular guidance and leadership to the staff team. 

Sara Meurling, President (former General Mgr. of Young Center for the Performing Arts)
Jim LeFrançois, Past President (Producer of Topological Theatre; former Producer of Buddies in Bad Times Theatre)
Camilla Holland, Treasurer (General Manager/Tarragon Theatre)
Alan Dilworth, Secretary (Artistic Director of Belltower Theatre)
Mark Cassidy, Director (Artistic Co-Director of Threshold Theatre)
Sandra Lefrançois, Director (General Mgr. of Cahoots Theatre Projects; Dora Mavor Moore Awards Mgr.)

MISSION STATEMENT

Small Theatre Administrative Facility (STAF) supports the artistic vision of independent artists by providing affordable administrative, financial and marketing services with professionalism, passion, and respect.  STAF is unique. These essential support services allow artists to create and present their art, regardless of limited resources. We are committed to the long-term health and vitality of the independent theatre community.
General Management  |  Publicity & Marketing  |  Financial Administration  |  Grant Writing